Samsung ads

Samsung ads privacy notice

Samsung Electronics Co., Ltd (“Samsung”) respects your privacy. This Ads Privacy Notice provides information about how Samsung collects, uses and shares your personal information in order to display ads on Samsung and third-party platforms, devices, websites, and applications (collectively referred to as “Samsung Ads”). Samsung is the controller for the processing of personal data to display Samsung Ads. This Ads Privacy Notice should be read in conjunction with the relevant Samsung’s owned and operated applications (collectively, “Samsung Mobile Applications”) or Samsung Smart Hub’s Privacy Notice, as this Ads Privacy Notice does not apply to information that Samsung collects, uses and shares in order to provide you with the relevant service provided in each Samsung Mobile Application or Samsung Smart Hub (collectively, “Services”).). If you want to learn more about the information Samsung uses when you use the Services, please consult the respective Service Privacy Notice by accessing it via the settings menu in each application. We created this Ads Privacy Notice to make sure you understand how we collect, use and share your personal information in order to provide you with ads on Services and to make sure you understand the following:


Information About Your Use of Samsung Devices and Services
To display ads on Services, we collect, use and share the following information from your device(s) and from Samsung systems which communicate with your device(s).

Device information

Device identifiers and device settings information (such as device manufacturer, model, operating system version, IP address, Advertising IDs, device connection status, selected language, country code, and mobile carrier). Samsung uses unique randomized, non-persistent, and resettable device identifiers, known as Advertising ID such as “Google Advertising ID” on Samsung mobile devices and “PSID” or “TIFA” on Samsung Smart TVs.

App information

The applications or Services you are using and contextual information relating to the content of the Services, for example information that the program you are watching is a comedy.

Location information

Generalized information about the area in which you are located, such as country or city.

In addition, if you separately consent to personalized ads, we will also collect, use and share information from your device(s) and from Samsung systems which communicate with your device(s)

Device usage and log information

Technical, error and usage information such as a list of installed apps, app eversion, and app usage information.

Location information

Generalized information about the area in which you are located, such as country or city.

Ads interaction information

Information about the delivery of ads and content including your interactions with Samsung Ads (e.g., the ads you click on).
In addition, if you separately consent to personalized ads, we will also collect, use and share the following information from your device(s) and from the Samsung systems which communicate with your device(s):

Device usage and log information

Technical, error and usage information, including a list of installed applications, applications version, and applications usage information.

Location information

If you agree, your location information such as GPS signal or information from your device.

Viewing information

If you have a Samsung Smart TV and where you have agreed to both “Interest-Based Advertisement Services” and “Viewing Information Services”, your TV viewing history, including information about the networks, channels, websites visited, and programs viewed on your Samsung Smart TV and the amount of time spent viewing them. We may use automatic content recognition (“ACR”) and other technologies to capture TV viewing history..

Data supplied by third parties

Information from third parties including: (a) IP addresses, device IDs and cookies to help identify an audience that a particular advertiser wishes to target; (b) information about specific audience interests or demographics that have been defined by a third party and can be matched to device IDs or other audience identifiers; (c) contextual information about third party applications and websites, and the types of content they provide, which again can be matched to audience identifiers; and (d) statistical information about you or your devices, such as generalized location and estimated age group. We obtain this information from advertisers, content publishers and commercially available sources such as our third-party service providers. We require these third parties to ensure that this information has been obtained in accordance with applicable law and can be provided to us for the purposes outlined in this Ads Privacy Notice.


We, along with certain third parties such as content providers and advertisers, may also use technologies called cookies, beacons, or pixels and other tools (“collectively known as technologies”) that communicate information from your device to a server. Technologies can be embedded in online content, videos, and advertisements. They allow a server to read certain types of information from your device, know when you’ve viewed particular content or a particular advertisement, and determine the time and date on which you viewed the technologies and information about your device, including the IP address of your device. We, and certain third parties, use technologies for a variety of purposes, including to analyse the use of Samsung Ads and to provide ads that are more relevant to you.
We may also engage other companies to serve ads on our behalf across the Internet and provide analytics services to us. These companies may use technologies to collect information about your use of Samsung Ads and other websites and applications, including: your IP address, web browser, pages viewed, time spent on pages or in applications, links clicked and conversion information. Third parties are not controlled directly by Samsung, so we recommend that you check their privacy policies to understand how they use your data.


We display Samsung Ads by using a device identifier, known as “Advertising ID”. This is a string of characters that can be used to uniquely identify your device, and which is generated by the operating system on your device. We commit to comply with all applicable terms to use the Advertising IDs.

We use the information we collect for the following purposes:

• To deliver ads (including more relevant personalized ads with your consent);

• To operate, evaluate and improve our business (including developing new products and services; enhancing and improving our products and services; analyzing our products and services; aggregating and anonymizing data; planning, forecasting and measurement purposes; performing data analytics; limiting the number of times advertising are seen; and performing accounting, auditing and other internal functions);

• To generate aggregated insights relating to your device usage for the use of business partners and advertisers;

• To link your information with information we collect from third party data sources in order to provide you with personalized ads about products and services tailored to your individual interests;

• To respond to your requests and enquiries;

• To protect against, identify, and prevent fraud and other criminal or unauthorised activity, claims, and other liabilities; and

• To comply with and enforce applicable legal requirements, relevant industry standards, and our policies, including this Ads Privacy Notice, and each Services’ Privacy Policy.

We rely on the following legal bases to process your information:
With your consent (GDPR Article 6(1)(a))for:

• Identifying and authenticating you and your Devices;

• Displaying personalized ads, including using precise geo-location

• Linking data collected through the Viewing Information Services

Our legitimate interests (GDPR Article 6(1)(f)) for:

• Providing you with contextual and generic ads on your devices

• Operating, evaluating, and improving our services and business

• Developing insights and market research

• Responding to your requests, instructions and inquiries

• Maintaining adequate security measures, support and updates

• Protecting against liability, including complying with industry standards and enforcing our policies

Legal obligations and processes (GDPR Article 6(1)(c)) for:

• Complying with applicable statutes and regulatory and court orders


We will share certain information within our group companies and to third parties, but only for the purposes described above. These parties include:

• Service providers – carefully selected companies which provide services for or on behalf of us, for example IT and data service providers.

• Business partners - partners who we work together with to provide you with Samsung Ads, such as IAB Europe.

• AdTech vendors – such as consent management platform providers, which assist us in confirming your choices; ad networks, which represents groups of advertisers wanting to place ads; demand side platforms, which help advertisers and advertising agencies to buy ads; supply side platforms, which help publishers sell ads; ad exchanges, which act as marketplaces to enable the buying and selling of ads; and measurement and verification vendors, which assist advertisers in verifying ads have been delivered correctly.

• Other parties when required by law or as necessary to protect our business: for example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security.

• Other parties in connection with corporate transactions: we may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of bankruptcy.

• Other parties with your consent or at your direction: in addition to the disclosures described in this Ads Privacy Notice, we may share information about you with third parties when you separately consent to or request such sharing.


We will not keep your personal data for longer than is necessary for the purpose for which it was collected. This means that information will be destroyed or erased from our systems, or kept in a form which can no longer be linked to you, when it is no longer required.

How long your data will be retained depends on the legal basis relied upon to process your data. For example, data we process to perform our contract with you requires us to keep the data throughout the time you use our Services. As long as you are an active user of our Services, we will retain and process this data. Data such as your account information and device information and identifiers fall into this category.

Data we process in accordance with our legitimate interests, such as your usage of our Services, is only kept for as long as needed for the purposes for which it was collected. For example, this data may be collected to perform analytics so we can develop improvements to our Services, or we may process data to keep a record of enquiries you have made through or about our Services to improve your customer service experience.

In addition, we may also process your data based on your consent. If you withdraw your consent, we will stop processing the data that relies on that consent, but it will not impact the processing of data collected prior to your withdrawal until the purposes for which such data was collected have been achieved.

Please note, although we aim to retain your data for the time period described above, your data may be processed longer pursuant to applicable law. For example, if a specific statute mandates we require a certain piece of data, we will comply and retain that data until the required retention period expires.

The display of ads on Services will involve the transfer of your personal information to other countries, including countries in the European Economic Area, the United Kingdom, South Korea, the United States, Canada, Mexico, Singapore, and India. All international data transfers are subject to appropriate safeguards to ensure that your personal information is processed safely and as you would expect. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of the EEA. To request more information or to obtain a copy of the Standard Contractual Clauses please see the CONTACT US section of this Ads Privacy Notice.


We take data protection seriously. We’ve put in place physical and technical safeguards to keep the information we collect secure. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system, or wireless connection is completely secure.


We offer you certain choices in connection with the personal information we obtain about you, which may vary depending on the type of device you have and the wireless carrier you use.
We are registered as a vendor with, and participate as a publisher in, the IAB Europe Transparency & Consent Framework for some advertising activity. For that activity, Samsung Ads complies with its specifications and policies. This Framework is designed to provide consumers with the ability to exercise choice over which third parties can access and process their personal information for the purpose of serving interest-based ads, either through an opt-in or opt-out mechanism depending on the vendor’s legal basis and use of personal information. Samsung Ads’ identification number within the framework is 1015 and we use the Consent Management Platform with the identification number 28.

How to Stop Receiving personalized Ads

If you do not wish to receive personalized ads, there are a variety of ways to stop or limit them.

1. Samsung Mobile Device

You can opt out of receiving personalized ads from Samsung by:

• Selecting “Advertising Settings” within each Samsung Mobile Application and selecting “Configure” where you can review and change your choices at any time.

• Selecting the “Opt out of Ads Personalization” option on your Samsung mobile device at Settings > Google > Ads.

If you opt out of receiving personalized ads, we will no longer use your data to deliver personalized ads. This will not prevent the delivery of all advertisements and marketing messages from Samsung.

2. Samsung Smart TV

You can opt out of receiving personalized ads (called “Interest Based Advertisements” on Smart TV) through the Privacy Choices Application (where available) or via your Smart TV settings menu at Menu > Terms & Privacy or Menu > Smart Hub > Terms & Policy.

3. How to Reset your Advertising ID

• Samsung Mobile Devices

You can reset your Google Advertising ID by selecting “Reset Advertising ID” on your Samsung mobile device at Settings > Google > Ads.

If you reset the Google Advertising ID, any data collected and associated with your previous Google Advertising ID will no longer be used in the delivery of personalized ads. It may take some time for our systems to update your information.

Please note that resetting your Google Advertising ID will not stop the delivery of personalized ads to your Samsung mobile device if you remain opted-in to personalized ads.

• Samsung Smart TVs

You can reset your PSID by selecting “Reset PSID” on your Samsung Smart TV at Menu > Terms & Privacy or Menu > Smart Hub > Terms & Policy.

If you reset the PSID on your Samsung Smart TV, any data collected and associated with your previous PSID will no longer be used in the delivery of personalized ads to you. It may take some time for our systems to update your information.

Please also note that resetting your PSID will not stop the delivery of personalized ads to your Samsung Smart TV.

Your personal information belongs to you. In accordance with applicable law, you have the right to ask us to provide details about what we’ve collected, and you can ask us to delete it or correct any inaccuracies. You can also object or ask us to restrict or limit certain processing, sharing, or transfer of your personal information, as well as to provide to you your personal information that we’ve collected so you can use it for your own purposes. We won’t delete data that we’re required by law to retain.

Where we rely on your consent to process personal data, you have a right to withdraw that consent at any time. Where you withdraw your consent, we will stop processing the data which relies on your consent. This will not impact the lawfulness of the processing of data collected prior to your withdrawal of consent.

To make a request concerning your rights or to make an inquiry, contact us. See the CONTACT US section.


This Ads Privacy Notice may be updated periodically to reflect changes in our personal information processing practices with respect to the display of ads in Services or to reflect changes in the applicable law. We will bring material changes to your attention.


You can contact us to update your preferences, correct your information, submit a request, or ask us questions.

The easiest way is through the Contact Us section of You can also contact us at:

Data Controller Samsung Electronics Co., Ltd. 129, Samsung-ro, Yeongtong-gu, Suwon-si, Gyeonggi-do 16677, Republic of Korea

Samsung has offices across Europe, so we can ensure that your request or query will be handled by the data protection team based in your region.

The easiest way to contact us is through our Privacy Support Page at
You can also contact us at:

European Data Protection Officer Samsung Electronics (UK) Limited Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0PS United Kingdom

You can lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal information infringes applicable law. Contact details for all EU and EEA supervisory authorities can be found at