Samsung ads privacy notice
Samsung Electronics Co., Ltd (“Samsung”) respects your privacy. This Ads Privacy Notice provides information
about how Samsung collects, uses and shares your personal information in order to display ads on Samsung and
third-party platforms, devices, websites, and applications (collectively referred to as “Samsung Ads”). Samsung
is the controller for the processing of personal data to display Samsung Ads.
This Ads Privacy Notice should be read in conjunction with the relevant Samsung’s owned and operated
applications (collectively, “Samsung Mobile Applications”) or Samsung Smart Hub’s Privacy Notice, as this Ads
Privacy Notice does not apply to information that Samsung collects, uses and shares in order to provide you with
the relevant service provided in each Samsung Mobile Application or Samsung Smart Hub (collectively,
“Services”).). If you want to learn more about the information Samsung uses when you use the Services, please
consult the respective Service Privacy Notice by accessing it via the settings menu in each application.
We created this Ads Privacy Notice to make sure you understand how we collect, use and share your personal
information in order to provide you with ads on Services and to make sure you understand the following:
COOKIES AND SIMILAR TECHNOLOGIES
We, along with certain third parties such as content providers and advertisers, may also use technologies
called cookies, beacons, or pixels and other tools (“collectively known as technologies”) that communicate
information from your device to a server. Technologies can be embedded in online content, videos, and
advertisements. They allow a server to read certain types of information from your device, know when you’ve
viewed particular content or a particular advertisement, and determine the time and date on which you viewed
the technologies and information about your device, including the IP address of your device. We, and certain
third parties, use technologies for a variety of purposes, including to analyse the use of Samsung Ads and
to provide ads that are more relevant to you.
We may also engage other companies to serve ads on our behalf across the Internet and provide analytics
services to us. These companies may use technologies to collect information about your use of Samsung Ads
and other websites and applications, including: your IP address, web browser, pages viewed, time spent on
pages or in applications, links clicked and conversion information. Third parties are not controlled
directly by Samsung, so we recommend that you check their privacy policies to understand how they use your
data.
HOW LONG DO WE RETAIN YOUR INFORMATION AND WHERE DOES IT GO?
We will not keep your personal data for longer than is necessary for the purpose for which it was
collected.
This means
that information will be destroyed or erased from our systems, or kept in a form which can no longer be
linked to you,
when it is no longer required.
How long your data will be retained depends on the legal basis relied upon to process your data. For
example, data we
process to perform our contract with you requires us to keep the data throughout the time you use our
Services. As long
as you are an active user of our Services, we will retain and process this data. Data such as your
account
information
and device information and identifiers fall into this category.
Data we process in accordance with our legitimate interests, such as your usage of our Services, is
only
kept for as
long as needed for the purposes for which it was collected. For example, this data may be collected to
perform analytics
so we can develop improvements to our Services, or we may process data to keep a record of enquiries you
have made
through or about our Services to improve your customer service experience.
In addition, we may also process your data based on your consent. If you withdraw your consent, we
will
stop
processing
the data that relies on that consent, but it will not impact the processing of data collected prior to
your
withdrawal
until the purposes for which such data was collected have been achieved.
Please note, although we aim to retain your data for the time period described above, your data may be
processed longer
pursuant to applicable law. For example, if a specific statute mandates we require a certain piece of
data,
we will
comply and retain that data until the required retention period expires.
The display of ads on Services will involve the transfer of your personal information to other
countries,
including
countries in the European Economic Area, the United Kingdom, South Korea, the United States, Canada,
Mexico,
Singapore,
and India. All international data transfers are subject to appropriate safeguards to ensure that your
personal
information is processed safely and as you would expect. Such measures include the use of Standard
Contractual Clauses
to safeguard the transfer of data outside of the EEA. To request more information or to obtain a copy of
the
Standard
Contractual Clauses please see the CONTACT US section of this Ads Privacy Notice.
WHAT ARE YOUR RIGHTS AND CHOICES?
We offer you certain choices in connection with the personal information we obtain about you, which may
vary
depending
on the type of device you have and the wireless carrier you use.
We are registered as a vendor with, and participate as a publisher in, the IAB Europe Transparency & Consent
Framework for some advertising activity. For that activity, Samsung Ads complies with its specifications and
policies. This Framework is designed to provide consumers with the ability to exercise choice over which
third parties can access and process their personal information for the purpose of serving interest-based
ads, either through an opt-in or opt-out mechanism depending on the vendor’s legal basis and use of personal
information. Samsung Ads’ identification number within the framework is 1015 and we use the Consent
Management Platform with the identification number 28.
How to Stop Receiving personalized Ads
If you do not wish to receive personalized ads, there are a variety of ways to stop or limit them.
1. Samsung Mobile Device
You can opt out of receiving personalized ads from Samsung by:
• Selecting “Advertising Settings” within each Samsung Mobile Application and selecting
“Configure” where
you
can
review
and change your choices at any time.
• Selecting the “Opt out of Ads Personalization” option on your Samsung mobile device at
Settings > Google >
Ads.
If you opt out of receiving personalized ads, we will no longer use your data to deliver personalized ads.
This
will not
prevent the delivery of all advertisements and marketing messages from Samsung.
2. Samsung Smart TV
You can opt out of receiving personalized ads (called “Interest Based Advertisements” on Smart TV) through
the Privacy Choices Application (where available) or via your Smart TV settings menu at Menu > Terms &
Privacy or Menu > Smart Hub > Terms & Policy.
3. How to Reset your Advertising ID
• Samsung Mobile Devices
You can reset your Google Advertising ID by selecting “Reset Advertising ID” on your Samsung mobile device
at Settings > Google > Ads.
If you reset the Google Advertising ID, any data collected and associated with your previous Google
Advertising ID will no longer be used in the delivery of personalized ads. It may take some time for our
systems to update your information.
Please note that resetting your Google Advertising ID will not stop the delivery of personalized ads to your
Samsung mobile device if you remain opted-in to personalized ads.
• Samsung Smart TVs
You can reset your PSID by selecting “Reset PSID” on your Samsung Smart TV at Menu
> Terms
& Privacy or Menu > Smart Hub > Terms & Policy.
If you reset the PSID on your Samsung Smart TV, any data collected and associated with your previous PSID
will no longer be used in the delivery of personalized ads to you. It may take some time for our systems to
update your information.
Please also note that resetting your PSID will not stop the delivery of personalized ads to your Samsung
Smart TV.
Your personal information belongs to you. In accordance with applicable law, you have the right to ask us to
provide details about what we’ve collected, and you can ask us to delete it or correct any inaccuracies. You
can also object or ask us to restrict or limit certain processing, sharing, or transfer of your personal
information, as well as to provide to you your personal information that we’ve collected so you can use it
for your own purposes. We won’t delete data that we’re required by law to retain.
Where we rely on your consent to process personal data, you have a right to withdraw that consent at any
time. Where you withdraw your consent, we will stop processing the data which relies on your consent. This
will not impact the lawfulness of the processing of data collected prior to your withdrawal of consent.
To make a request concerning your rights or to make an inquiry, contact us. See the CONTACT US section.
UPDATES TO THIS ADS PRIVACY NOTICE
This Ads Privacy Notice may be updated periodically to reflect changes in our personal information
processing practices with respect to the display of ads in Services or to reflect changes in the applicable
law. We will bring material changes to your attention.